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My Resume

PROFILE

Professional graphic designer with 20+ years of experience managing multiple, creative strategic communications projects from concept through to completion. Skilled in integrating brand guidelines, identifying new opportunities and building relationships with vendors and clients. Adept at developing both print and digital designs using the Adobe Creative Suite — from mailers and point-of-purchase visuals to websites and mobile layouts.

EXPERIENCE

Freelance Web Designer

Current

Blend established design skills with creativity and technical expertise to optimize the user experience. Create a visually stunning presence in the digital world by developing a continuous SEO strategy to help clients achieve business objectives that drive engagement.

Xcel Energy | Graphic Designer 

March 2011 – November 2024

Transformed complex concepts into visually appealing graphics, while maintaining company brand identity. Produced creative collateral that highlighedt the marketing objective — in various print and online channels. Collaborated with internal Ad Department to develop creative, national advertisements. Demonstrated strong organizational skills to execute large-scale marketing concepts, with the ability to identify solutions prior to connecting with the client.

Key Acheivements

  • Delivered creative ads under quick deadlines while maintaining current brand standards,in multiple channels: both in print and digital.

  • Created engaging and user-optimized experiences which met business to business and business to consumer marketing objectives from concept to production.

  • Led the design and implementation of event solutions, including LED billboards and various signage in MN and CO stadiums through visual systems while maintaining brand standards.

  • Designed and created of POP display assets that have been displayed throughout national retail outlets.

  • Led the team development and creation of interactive PDF applications to enhance the user experience.

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Help/Systems | Graphic Designer 

January 2000 – July 2009

Created a wide range of in-house marketing material—from print to animation,for an internationally recognized software company. Designed each project to hold a unique presence while sustaining brand identity. Developed proficient project management skills by coordinating all parts of the design projects. Established and managed relations with vendors and internal departments to produce dynamic designs within the company brand.

Key Acheivements

  •  Increased the response rate of new customers annually by creating innovative marketing deliverables. 

  •  Opened new areas of advertising and boosted product sales by developing online animation. 

  •  Heightened brand awareness and customer loyalty by creating entertaining pieces for promotion while maintaining brand integrity. 

EDUCATION

University of Wisconsin – Madison

Bachelor of Science Degree, Art: Graphic Design | Graduated December, 1994

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